Workshop 2

Common Messaging on Natural & Nature-Based Solutions

About the Workshop

On July 27, 2022 the Nature-Based Exchange held it’s second workshop at Clemson Design Center in Charleston, SC. The second workshop aimed to develop common messaging around natural and nature-based solutions. Designed and facilitated by HDR, Inc., this workshop was highly interactive, soliciting information from participants to identify problems and stakeholders, define messaging strategies, and determine what words should (and should not) be used in messaging. Additional thanks to The Nature Conservancy for sponsoring breakfast and to Clemson University’s Master of Resilient Urban Design program for hosting the workshop.

Agenda

Facilitators: Theresa McClure & John Mitchell, HDR, Inc.

Continuing Education Credit Information

Compendium

Key Takeaways:

What problem are we trying to solve?

  • Flooding

  • Water Quality / Habitat Quality

  • Habitat Loss

  • Transport

  • Communication

  • Community Unification

  • Selection & Planning

Who are the stakeholders?

  • Community Organizations

  • Decision Makers

  • Financial

  • Implementers

  • Influencers

  • Interest Groups

  • Large Business

  • Small Communities

  • Utilities

Which audiences should be prioritized for messaging now? What do we want those audiences to know?

  • Decision Makers: The benefits and long-term payoff of nature-based solutions.

  • Implementers: Understand best practices, new and existing plans and policies.

  • Influencers: Examples, statewide relevancy, anyone can be part of the solution.

What words can be too polarizing?

  • Climate change

  • Global warming

  • Planetary emergency

  • Paris agreement

 

What words must be used no matter what?

  • Climate change

  • Sea level rise

  • Science

  • Nature

  • Flooding

  • Future